Gartner’s MarketScopes rate vendors based on criteria that focuses on the important aspects of an emerging or mature market. In emerging markets, vendors and products are less well known or tested in the market, and it would be difficult to analyze all criteria typically used in a Magic Quadrant. In mature markets, vendors and products are typically well known, and demand for relative comparison shifts to a focus on differentiating criteria. By focusing on a limited set of criteria for these markets, MarketScopes will help you understand the dynamics of the market as well as the strengths of its vendors, even when the market is not well suited for Magic Quadrant analysis.
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