Monthly Recurring Revenue (MRR)

Monthly recurring revenue (MRR) is a calculation of revenue generation by month. Many Software-as-a-Service (SaaS) companies view this as “the holy grail metric” because it conveys an up-to-date measurement of the company’s health from an income standpoint. For more in-depth insight, monthly recurring revenue can be broken into specific segments such as new business MRR, expansion MRR, and churned MRR.

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