The Time Decay is an attribution model that is ideal when there is a short consideration phase between the last touchpoint and the until the day the sales cycle closes. On default, if the conversion happens within seven days since the last touchpoint, that touchpoint will be credited for the 1/2 of the conversion.
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Woffice comes with several built-in demos that you can install in one single click. You can test the available demos here and feel free to challenge any presented feature.