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Zero click searches are queries in search engines such as Google, Bing, or Yandex that do not send you to a third-party website from an organic search result. Around 50 percent of searches currently end without a click on an […]
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The Google Search Console is a free web analysis tool offered by Google.
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The “Panda update” was an adjustment of the Google Search algorithm, introduced in 2011. The Panda update, alongside the Penguin update, is one of the most important Google updates, as its effect on the rankings of websites was dramatic.
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Lighthouse is an open source tool for running technical website audits. The tool was developed by Google, and it analyzes the following aspects of a URL: Performance, Progressive Web App, Accessibility, Best Practices and SEO.
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AMP – Accelerated Mobile Pages – is an Open Source framework designed to speed up load times for mobile internet users.
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Search engine marketing refers to measures that are designed to better position a website in the search results and in doing so to direct visitors to the website.
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Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see.
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