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Zero Click Searches

Zero click searches are queries in search engines such as Google, Bing, or Yandex that do not send you to a third-party website from an organic search result. Around 50 percent of searches currently end without a click on an […]

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Google Search Console

The Google Search Console is a free web analysis tool offered by Google.

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Google Panda Update

The “Panda update” was an adjustment of the Google Search algorithm, introduced in 2011. The Panda update, alongside the Penguin update, is one of the most important Google updates, as its effect on the rankings of websites was dramatic.

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Google Lighthouse

Lighthouse is an open source tool for running technical website audits. The tool was developed by Google, and it analyzes the following aspects of a URL: Performance, Progressive Web App, Accessibility, Best Practices and SEO.

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Anchor Text

An anchor text is the text displayed on a website for a given link.

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Accelerated Mobile Pages

AMP – Accelerated Mobile Pages – is an Open Source framework designed to speed up load times for mobile internet users.

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Page

See Websites

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Search Engine Marketing

Search engine marketing refers to measures that are designed to better position a website in the search results and in doing so to direct visitors to the website.

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Business directory

A business directory is like an online version of the Yellow Pages.

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Cloaking

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see.

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